In today's digital world, it's essential for businesses to understand the evolution of mobile internet use. Websites designed for desktops aren't always compatible with mobile devices and tablets, affecting the user experience and business results. This article aims to inform senior executives and marketing and communications staff about the importance of mobile compatibility in various industries. It also introduces Google's mobile-friendly test, which is an assessment tool for assessing the speed of compatibility on websites.
Understanding
mobile-friendly websites
A
mobile-friendly site is created by web design company in Bangkok to display the best quality on smaller screens, such
as phones and tablets. Contrary to traditional desktop sites, mobile-optimized
sites adapt their contents and user interface for smaller screen sizes. The
most important features are larger, more accessible texts, more mobile-friendly
navigation elements that are touch-friendly, and faster download speeds. These
adjustments ensure a positive user experience across devices.
Importance
of mobile-friendly websites
With more
people accessing websites on mobile devices, companies must make sure that
their users have a good experience, regardless of the device. Failure to live
up to mobile customers' expectations could lead to missed opportunities to
interact with and convert users. The main benefits of mobile-friendly sites
include improved search engine visibility, an enhanced user experience, and an
increase in lead generation, and a stronger brand image. Since Google began
prioritising mobile-friendly sites in search results for mobile devices, their
impact on the visibility of websites has become important. By focusing on
mobile users, businesses increase their chances of turning them into clients,
regardless of how and where they visit the website.
Assessing
mobile compatibility
To
determine if a website is mobile-friendly, it requires evaluating its capacity
to scale content and navigation to display it when viewed on small screens. The
mobile friendly test from Google is an excellent instrument for this. After
entering the URL of a site, the test will determine if it meets or fails the
criteria for being mobile-friendly. Failure to pass the test signifies that the
site needs to be converted to a mobile-friendly version, and passing proves
that the site is compatible.
Creating
a mobile-friendly website
Converting
a website that is not mobile-friendly into a mobile-friendly version requires
some development work. Although there is no immediate solution, it is possible
to make the conversion process more or less dependent on the existing website.
Web sites that are well designed and run on a database-driven Content Management
System (CMS) could require a change to the templates for pages. A complete
overhaul could be required. The use of responsive designs, which means that the
site adapts to the size of any screen, is now the most preferred option. This
ensures an identical user experience across different devices and simplifies
maintenance of the site over the long term.
If you're thinking about a mobile update, revamp, or redesign, it is recommended to work with a professional web designer. They can help you with the process of planning and aid in implementing an effective, modern, mobile-friendly site. Please contact us via the contact form below to receive a free evaluation of your company's website. We'll provide useful suggestions and estimates for transforming your website into an effective tool to help your business.
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